Permanent life insurance · Lifelong coverage

Permanent life insurance: whole life and universal life

Permanent life insurance is designed to last your whole life, as long as premiums are paid as required. People use it for estate planning, final expenses, leaving a legacy or protecting a business.

  • RIBO Licensed Broker
  • FSRA Licensed Life Agent (LLQP)

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Whole life insurance

  • Lifetime coverage with premiums that are typically level
  • Builds cash value over time according to the contract
  • Participating whole life may pay policyholder dividends. Dividends are not guaranteed and depend on the insurer’s results.

Universal life insurance

  • Lifetime coverage combined with a separate account that can grow on a tax-advantaged basis within limits set by tax rules
  • More flexibility in premiums and investment options, which also means more responsibility to monitor the policy
  • Account values can rise or fall depending on the options chosen

Common uses

  • Covering taxes owed at death on investments or property
  • Leaving an inheritance or charitable gift
  • Funding a buy-sell agreement or protecting a key person in a business
  • Final expenses

Permanent insurance costs significantly more than term for the same death benefit. Any illustration of future values depends on assumptions that are not guaranteed. I’ll show you the guaranteed and non-guaranteed parts separately. For tax and estate decisions, involve your accountant or lawyer.

Coverage descriptions are general. Your policy wording, limits and exclusions determine what is covered. Availability and premiums vary by insurer and by your circumstances.

Permanent Life Insurance: common questions

Is permanent life insurance an investment?

It is insurance first. Some policies build cash value, but their main purpose is a death benefit. Whether it fits depends on your goals, budget and other savings.

Should I choose term or permanent?

Term fits temporary needs, such as a mortgage or raising children. Permanent fits needs that last a lifetime. Many people combine both. Read my comparison.

Let’s review your permanent life insurance

Tell me what you need covered. I’ll review it with you, explain your choices in plain language, and follow up at a time that suits you.